Privacy Policy

At Purple Roof and its subsidiaries (collectively referred to as “Purple Roof,” “we,” or “us”), we are committed to safeguarding your data. This Privacy Policy outlines how we collect, utilize, and protect your information when we act as a data controller. For clarity, any capitalized terms not defined herein will have the meanings assigned to them in our User Agreement. Your privacy is paramount to us, and we strive to ensure your data is handled with the utmost care.

1. Scope

This Privacy Policy outlines how we at Purple Roof collect, use, and process your data while providing services on our website (the “Site”). In line with applicable laws, we are dedicated to upholding consistent privacy practices across the global Purple Roof community. We ensure that our handling of your data is lawful and based on your explicit consent, which you provide through clear affirmative action during registration. This Privacy Policy takes effect upon granting that consent, reflecting our commitment to your privacy and data protection.

2. Collection of Information

You can explore our Site without disclosing personal data; however, once you share your information, you will no longer remain anonymous to us. The personal data we may collect includes:

Contact Information: Email address, physical address, and other details relevant to the services used.
Transactional Data: Information related to your activities on the Site, such as purchases, sales, or content creation.
Shipping and Billing Information: Details provided during the purchase or shipping process.
Communication Records: Chats, dispute resolutions, and correspondence conducted through our Site.
Interaction Data: Information from your engagement with our Site, including browser data, page views, IP address, cookies, and weblogs.
Third-Party Information: Demographic and traffic data obtained from external sources.
Supplemental Data: Additional information from third parties, such as credit checks when necessary for transactions or verifying provided information.

Providing your data is not mandatory, opting out may limit our ability to offer certain services or deliver high-quality responses.

3. Marketing

At Purple Roof, we respect your privacy and do not sell or rent your data to third parties for their marketing purposes without your explicit consent. We may use your data to enhance and personalize our services, content, and advertising, driven by our legitimate interest in promoting Purple Roof’s offerings. If you prefer not to receive marketing communications, you can easily express this preference during registration or by following the instructions in our communications. Should you log in using third-party accounts like Google or Facebook, your account will be activated automatically, and you may receive certain transactional emails, which you can unsubscribe from at any time. For details on managing the data shared with Purple Roof through these platforms, please refer directly to the respective service.

4. Purpose of Data Processing

Our primary aim in collecting and processing your data is to provide a safe, efficient, and personalized experience. We collect and process your data for the following purposes:

Service Provision: To deliver the services and customer support you request.
Dispute Resolution: To resolve disputes, collect fees, and troubleshoot issues.
Activity Prevention: To prevent prohibited or illegal activities and enforce our User Agreement.
Customization: To tailor and enhance our services, content, and advertising.
Marketing Communications: For service updates and promotional offers aligned with your communication preferences.
Information Verification: To verify the accuracy of information and share it with third parties when necessary.
Legitimate Interests: In certain cases, process your data for internal training, quality assurance, and customer support.

Additionally, we may process your data to comply with legal obligations, such as anti-money laundering laws or tax requirements. Should we need to process your data for purposes beyond those initially stated, we will inform you of these new purposes.

5. Sharing Personal Data

We may share your data both internally within Purple Roof and with third-party service providers to enhance our services, respond to inquiries, and ensure marketing and legal compliance. This may include vendors for:

Web Hosting Services: To maintain and support our online presence.
Data Analytics Providers: To analyze user behavior and improve our offerings.
Payment Processing: To facilitate secure transactions.
Customer Support Tools: To enhance our customer service experience.

We only transfer personal data collected within the European Economic Area (EEA) to non-EEA states when required by law or at your request. In such instances, we ensure adherence to relevant data protection regulations.

6. User Activity

Your activity on the Site is associated with your User ID, allowing Purple Roof to monitor for any suspicious behavior or policy violations. In such cases, we may notify third parties and reference User IDs along with specific transactions as needed to ensure the integrity and security of our services.

7. Use of Cookies

To enhance your experience on the Site, we utilize “cookies” – small files placed on your device – to analyze web traffic, tailor our services, and foster trust and safety.

While you can block cookies through your browser settings, please note that this may impact the functionality of some features. Additionally, third-party cookies from advertisers may be present on certain pages, over which we have no control.

8. Account Protection

Your password is crucial for safeguarding your account. We recommend selecting a unique password that combines various characters and keeping it confidential. If you believe your password has been compromised, it’s vital to notify Purple Roof immediately and change your password as soon as possible to protect your data.

9. Your Rights Regarding Your Data

Right to be informed: You have the right to receive clear and accessible information about how we process your personal data.
Right to access and update: You can access and update your data anytime by logging into your Purple Roof account.
Right to data portability: You may request a copy of your data in a machine-readable format and ask for it to be transferred to another service provider.
Right to be forgotten: You can request the erasure of your data, and we will comply unless legally obligated to retain certain information.
Right to restrict processing: Under specific conditions, you can ask us to limit how we process your data.

To exercise these rights, please contact us using the methods provided on our Site.

10. No Spam, Spyware, or Spoofing

At Purple Roof, we have a strict no-spam policy. You can customize your communication preferences to ensure you receive only the messages you want. Additionally, users are prohibited from adding others to mailing lists without their explicit consent.